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The Most Significant SOA and Open Source Events of 2007!
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Stay Tuned for the Announcement of the World's Leading
Sessions for the SOA/EOS Conference, June 25-26, 2007
2006 CONFERENCE SESSIONS INCLUDE |
| | | Making Web Services Developer and Business Friendly |  |

Speaker: Jason Levitt June 5th (10:00 AM - 10:50 AM) |  |  |  | The term "Web Services" was once synonymous with SOAP, but many improvements and variations have sprung up over the past few years. Some, like Yahoo!'s pioneering use of JavaScript Object Notation (JSON), are targeted squarely at the new generation of Web 2.0 applications and eliminate the notion that Web Services must even involve XML. In this session, Yahoo! Technical Evangelist Jason Levitt describes the family of Yahoo! Web Services and how they are being used by developers and businesses worldwide.
> click here for more details | | |
| | | | Bringing Open Source Software Collaboration Practices and Principles to Corporate Environments |  |

Speaker: Brian Behlendorf June 5th (10:00 AM - 10:50 AM) |  |  |  | Open Source software development communities have evolved a very unique combination of tools, practices, and principles for coordinating their development activities. The inherent transparency in a well-run Open Source project makes it possible for developers to discover existing efforts and get up to speed on what's happening, and for developers of similar projects to combine efforts. The volunteer nature of well-run projects, where the activity is a sort of managed chaos amongst peers rather than a hierarchical pre-planned approach, allows for greater innovation and a tighter coordination between end-users and developers than standard methodologies do. The liberty guaranteed by an Open Source license also means that the cost of failure to productively collaborate is lower, and thus, greater risk can be taken. These concepts are directly translatable to an enterprise software development environment. There are approaches to reconcile the opportunistic approach of voluntary collaboration with the need to commit to features and dates and quality. In this session, Brian will talk about how such development can be done, and will discuss several organizations that have adopted such an approach and the benefits they have seen. > click here for more details | | |
| | | | Joining Enterprises with "Web 2.0" |  |

Speaker: David Linthicum June 5th (10:00 AM - 10:50 AM) |  |  |  | We are moving toward a day when most of our enterprise applications may be delivered as services, and thus provide a more economical way to approach information technology management with businesses going forward. This is also the great equalizer since businesses, large and small, will have access to the same number and quality of services, much like they do with Web sites today. Shared services will create many opportunities, including better agility and the ability to operate a business with fewer IT resources. In essence, we're moving to "Web 2.0"—where service delivery over the Internet will be added to information deliver as the key strategic value of the Web to businesses, as well as extending the Web as a true platform. > click here for more details | | |
| | | | Governance, Security, and Management in a Service-Oriented World - When New and Old Collide |  |

Speaker: Paul Lipton June 5th (10:00 AM - 10:50 AM) |  |  |  | Significant investments in the successful management and administration of many critical business systems have had mixed success over the years. In a new, more competitive age of regulation and globalization, SOA promises much in terms of business agility and efficiency, but how do we maintain visibility, control, and appropriate governance of this new and much more highly distributed service-oriented world? Most authorities in this field agree that management and security are complimentary foundations of an essential framework for SOA success, but what does that really mean and how do you achieve it? For example, how do you comply with service-level agreements and fulfill partner expectations in a Service-Oriented world? Where does governance fit in and what is its relation to these other SOA elements? > click here for more details | | |
| | | | How to Measure the Impact of Open Source on Software Project Velocity |  |

Speaker: Kevin Bedell June 5th (10:00 AM - 10:50 AM) |  |  |  | Most developers know by instinct that some projects move quickly and others seem to crawl forward - or even go backwards at times. But how can a project's velocity - or speed of progress - be tracked more empirically? This session introduces Kevin Bedell's concept of "Software Project Velocity," which he defines as a single number built up from specific metrics in different areas of a project quantifying its overall rate of progress. > click here for more details | | |
| | | Amazon Web Services: Fueling Innovation and Entrepreneurship |  |

Speaker: Jeff Barr June 5th (11:00 AM - 11:50 AM) |  |  |  | Significant investments in the successful management and administration of many critical business systems have had mixed success over the years. In a new, more competitive age of regulation and globalization, SOA promises much in terms of business agility and efficiency, but how do we maintain visibility, control, and appropriate gPrior to 2002, developers with a need for Amazon's product data resorted to scraping the site. Since the site can change at any time, scraping is a tedious and error-prone process. With the introduction of standard data formats such as XML, XSLT, and SOAP, the foundational pieces were in place for Amazon to provide developers with rich, robust, and structured access to the Amazon product catalog and other components of the Amazon technology platform. In this session, Amazon Web Services Technical Program Manager, Jeff Barr, will review Amazon's motivation for building AWS and describe the current set of offerings as well as demonstrate several real-world applications. > click here for more details | | |
| | | | Apache Geronimo for J2EE Developers |  |

Speaker: Aaron Mulder June 5th (11:00 AM - 11:50 AM) |  |  |  | This session introduces open source Geronimo from the perspective of a Java EE developer. Do you have experience developing Java EE applications, but no idea how to get started with Geronimo? Or perhaps wondering whether you about the roles of Tomcat and Geronimo? We'll cover the Geronimo server's features, installation and management, deployment plan syntax, included tools, debugging options, and more. Specific development topics include configuring and deploying web applications, database connection pools, security realms, EJBs and CMP, JMS connections and destinations, and web services. We'll also look at the logs, the management console, how to hook Geronimo up to your build scripts and IDE for deployment and debugging, and how to hook Geronimo up to the Apache Web server to handle dynamic content. > click here for more details | | |
| | | | Using the ESB to Power a B2B Gateway |  | Speaker: Joe Lichtenberg June 5th (11:00 AM - 11:50 AM) |  |  |  | Business to Business (B2B) gateways have evolved to automate, consolidate and centralize B2B interactions with partners. The emergence of the ESB is alleviating many of the shortcomings of the prior generation of B2B solutions while offering intense benefits. ESBs' use of standards-based technology to integrate applications, data and documents inside and outside the firewall provides the ability to build, deploy and monitor business processes spanning the firewall. This session will explore: why past technologies have failed, what differentiates ESBs, as well as the requirements, use and benefits of the ESB B2B gateway. > click here for more details | | |
| | | | Business Readiness Rating for Open Source Software |  |

Speaker: Tony Wasserman June 5th (11:00 PM - 11:50 PM) |  |  |  | Free and open source software such as the Firefox browser and the Apache web server has often been presented as an inexpensive alternative to expensive proprietary software. However, many businesses have been reluctant to adopt open source software, partly because they have not had a good way to identify those products that are suitable for widespread use and there is no way to evaluate based on operational support information such as bug resolution metrics. The Business Readiness Rating (BRR) has been developed as a framework for the evaluation the business readiness of open software, based in large part on metrics available from the project itself. There have been numerous activities following BRR's introduction as a proposed industry standard in August 2005, including formation of a community to help develop the BRR and manage its evolution, the adoption of a software taxonomy, and initial work toward the creation of tools for automated data collection on open source projects. > click here for more details
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| | | | "Thinking in Services": Why Successful SOA Requires a New Way of Thinking |  |

Speaker: Eric Newcomer June 5th (11:00 AM - 11:50 AM) |  |  |  | SOA is all about an approach to IT - a design encompassing all IT assets, and the design has to be mapped to technology. Historically, companies used CORBA or messaging systems such as WebSphere MQ to implement their SOA designs. Today, the preferred SOA infrastructure software is Web services based, including ESBs. This presentation will help attendees begin thinking in services, leading to more successful SOA deployments. One of the most important parts of an SOA project is the change in thinking it represents. To generate the most strategic benefit from SOA, companies need to think about their IT departments as corporate assets, not simply as implementers of individual application solutions. The trend toward wider adoption of SOA is in large part due to the fact that SOA encourages companies to think this way. > click here for more details | | |
| | | | What is OpenAjax and Why is it Important to me? |  |

Speaker: David Boloker & Adam Peller June 5th (11:00 AM - 11:50 AM) |  |  |  | In this session, David Boloker, CTO Emerging Technologies, and Adam Peller, Senior Engineer, IBM Software Group will discuss what OpenAjax is and how it will grow Ajax adoption to the next phase! Additionally, David and Adam will discuss what the Eclipse Ajax Tooling Framework is by demonstrating it using multiple Ajax Runtime Toolkits and then, talking about possible future work that we will be bringing forward inside Eclipse. > click here for more details | | |
| | | | The OASIS SOA Reference Model |  |

Speaker: Duane Nickull June 5th (2:00 PM - 2:50 PM) |  |  |  | In this session the Chair of the OASIS SOA RM Technical Committee offers an introductory look at the OASIS Reference Model for SOA. The talk introduces the abstract model and discusses how it may be used to facilitate a common layer of understanding amongst many SOAs. > click here for more details | | |
| | | | From Open Source to Commercial Product and Back Again - The Ingres Story |  |

Speaker: Emma McGrattan June 5th (2:00 PM - 2:50 PM) |  |  |  | With more than 3 million lines of code and over 10,000 business critical deployments, how did Ingres take advantage of its roots as one of the earliest relational database management systems -- implemented as an open source project at UC Berkeley and 25-year closed source product history -- to make it the industry's best case study for today's open source developers looking to build tomorrow's corporate data center? This session will focus on Ingres's product rebirth and examine the technical lessons learned. From choosing the open source components from which to build a community site, to preparing and sanitizing the source code and evaluating build processes, SVP of Engineering Emma McGrattan will outline guiding principles for conquering skepticism about adopting an open source development and business model. Plus she'll discuss why even a million dollars can't win you over an open source community. > click here for more details | | |
| | | | Managing SOX in the Age of SOA |  |

Speaker: Hugh Taylor June 5th (2:00 PM - 2:50 PM) |  |  |  | Service-Oriented Architecture (SOA) is at the heart of many major IT initiatives and vendor offerings. However, while SOA has the potential to deliver business value through streamlined application integration, as well as integration with partners and suppliers, the open nature of SOA has the potential to cause problems for Sarbanes Oxley compliance. This presentation will look at compliance issues inherent in developing an SOA. Using a practical example, the presentation will examine COSO Control Objectives, Risks, and their supporting IT systems from the perspective of Sarbanes Oxley compliance. > click here for more details | | |
| | | | Case Study: Using FOSS in Retail |  |

Speaker: James Schweitzer June 5th (2:00 PM - 2:50 PM) |  |  |  | By their very nature, SOAs tend to blur traditional boundaries in large organizations. In the current environment, most IT initiatives involve the coordination of such distinct groups as software development, network operations, security, architects, as well as line of business managers. Not so anymore. With the SOA pDeployment of Open Source software is booming in retail environments. The combination of reliability, cost and ability to customize makes open source an obvious choice for large retail deployments. This session will be from the perspective of a system administrator building a large retail environment integrating proprietary software by weaving it all together with open source tools. The case study will document where open source applications were chosen and where they lost out to proprietary options. In addition, the session will cover training and knowledge transfer, documentation and deployment. > click here for more details | | |
| | | | Enterprise Service Bus – Delivering SOA Using Advanced Web Services |  |

Speaker: Dave Chappell June 5th (2:00 PM - 2:50 PM) |  |  |  | Now that the WS-* specifications have become more mature, and SOA is becoming the new architectural pattern for enterprise infrastructures, there are new and unique architectural challenges that need to be addressed in order to fully enjoy the capabilities SOA provides. In order to fully exploit the interoperability that advanced Web Services provide, a SOA infrastructure must support operational flexibility, a heterogeneous application environment, scalability to support global deployment, and the ability to be managed and monitored from a central point. The enterprise service bus (ESB) provides a common platform to address these requirements and enables organizational best practices to be developed through the use of a common toolset. > click here for more details | | |
| | | | AJAX and Faces: Friends or Foes? |  |

Speaker: Jonas Jacobi & John Fallows June 5th (2:00 PM - 2:50 PM) |  |  |  | Can a client-side AJAX solution and server-side Faces solution co-exist and play well together? Or are they each solving a similar problem in a different and incompatible way? The authors of Pro JSF and Ajax, Jonas Jacobi and John R. Fallows, will discuss how the JavaServer Faces framework can be used to embrace AJAX today, while protecting Web applications from radical re-architecture each time there is a change in direction of client-side technology. Jonas and John will address the key aspects of Faces component development, and will introduce innovative techniques to adopt AJAX. Jonas and John will cover many issues that developers encounter when building AJAX-enabled JSF components, and they will discuss how best to leverage AJAX to create extremely interactive rich Internet components. > click here for more details | | |
| | | | Agile Java development with Spring, Hibernate and Eclipse |  |

Speaker: Anil Hemrajani June 5th (3:00 PM - 3:50 PM) |  |  |  | This presentation provides software developers, architects, and technical leads, a fresh perspective on how to develop enterprise-class SOA Java applications rapidly, using Agile methods, plain-old Java objects (POJOs), the Spring Framework, Hibernate, and Eclipse. Also, Extreme Programming (XP), Agile Model Driven Development (AMDD) and refactoring are methods that can expedite the software development projects by reducing the amount of up front requirements and design; hence these methods are also covered with just enough details and examples to improve the understanding of the listener, while keeping with the focus of this presentation. > click here for more details | | |
| | | | Top Five Mistakes to Avoid in Migrating to Open Source |  | 
Speaker: Andrew Astor June 5th (3:00 PM - 3:50 PM) |  |  |  | This session will detail a best-practices approach to enterprise adoption of open source software, focusing on five common migration mistakes and recommendations for successfully avoiding them. We will cover the characteristics of open source offerings that make them especially suitable for enterprise adoption, including licensing structure, feature equivalency with commercial counterparts, enterprise-class feature sets, the origin of the open source code, and compatibility with the existing engineering skillset and IT infrastructure. Then Andy Astor will cover the characteristics of ideal open source vendors, including their support organizations, direct knowledge of the code base, relationship with the community and ability to provide meaningful indemnities. > click here for more details | | |
| | | | Transitioning to SOA Governance |  | 
Speaker: Michael Wheaton June 5th (3:00 PM - 3:50 PM) |  |  |  | As SOA rapidly becomes the prevailing choice for enterprise architectures, all major platforms are undergoing significant transition to be recognized as the leading infrastructure for SOA. The most significant enhancement for a successful transition to SOA is the support for SOA Governance. This session will highlight why SOA Governance is critical to how it should be used for a the successful transition to an SOA. We'll explore how the enterprise architect can define and the developer can leverage the SOA governance strategy in order to manage, share, and enforce reuse and policies around the key artifacts across the enterprise. > click here for more details | | |
| | | | Open Source Middleware: Not Middle of the Road |  |

Speaker: Eero Teerikorpi June 5th (3:00 PM - 3:50 PM) |  |  |  | Open Source continues to capture market share in the enterprise. But can it last? If recent published articles are to be believed, the answer is no. According to a June 2005 Forbes article, only one company has the riddle solved and companies like IBM and Microsoft, with much to lose if the world goes "open," can reverse any advances on the turn of a dime. Is this view correct and, if so, what needs to be done to ensure it doesn't become a reality? > click here for more details
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| | | | Beyond BPM: Using Goal-Seeking Agents to Tackle Highly-Complex SOA Applications |  |

Speaker: Steve Benfield June 5th (3:00 PM - 3:50 PM) |  |  |  | Solving complexity has been a continuing goal of application architects & developers since we started writing programs. While SOA techniques do a great job at standardizing the interface between systems and BPEL attempts to standardize the logic flow between services, they tend to break down when systems become overly complex and uncertainty is introduced into the system. An Agent-Oriented Goal-Seeking approach to building applications has been shown to reduce the complexity of building major real-world applications and to reduce total development time by up to 75%. Goal-seeking agents dynamically execute services based on goals, rules, and plans instead of traditional explicitly coded logic paths. As this session will show, Agent-Oriented development is backed by both cutting-edge computer-science research as well as real-world case studies. This session introduces goal-seeking agents and covers several case studies showing how they can be used to dramatically simplify complex programming situations and allow you to deliver applications faster. > click here for more details | | |
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SOA WORLD LATEST STORIES Adobe's Kevin Lynch and
Microsoft's Scott Guthrie
to Keynote AJAX World RIA
Conference & Expo By RIA News Desk  Two of the biggest
launches in Rich Internet
Application history took
place in 2007/2008 when
Adobe launched AIR 1.0 in
February '08 and
Microsoft launched
Silverlight (September
'07). At the 6th
International AJAXWorld
RIA Conference & Expo in
October SYS-CON Events is
delighted to be | SYS-CON's Virtualization
Expo Attracts More
Delegates Than Gartner By Virtualization News Desk Virtualization has
quickly become a staple
new concept for
enterprise IT. At
SYS-CON's 3rd
International
Virtualization Conference
& Expo, held at the
Roosevelt Hotel in New
York City, June 23-24, we
had exceptional speakers
with high-quality use
cases not only of how
virtualization ma | Progress Software
Announces Mindreef and
IONA Acqusitions at SOA
World Conference By SOA World Magazine News Desk Progress Software has
acquired Mindreef, a
provider of SOA service
validation and testing
tools. Mindreef will be
fully integrated into
Progress Software, and
will adopt the Progress
Software company name.
Progress expects to
retain most Mindreef
product names, however,
this will be re | Web 2.0 Journal Case
Study: Transcending
E-mail as a Platform for
Multi-Person
Collaboration By Chris Yeh E-mail is extremely easy
to adopt and use, and
lends itself very well to
certain types of
collaboration. When two
people are attempting to
collaborate
asynchronously, e-mail is
usually the best
solution. It's certainly
far less frustrating than
phone tag. But once more
people are invol | Elixir Technology
(Represented by JNet
Direct) Nominated for
SYS-CON's "SOA World
Magazine Readers' Choice
Awards" By SOA World Magazine News Desk Elixir Technology
provides Integrated
Business Intelligence
with Elixir Repertoire -
a product for Dashboard,
Reporting, Data ETL and
Scheduling. Supporting
'Web 2.0' with RESTful
Web Services
architectural approach on
SOA, Elixir Repertoire
aims to power the new
generation enterprise | Seagull Software
Nominated for SYS-CON's
"SOA World Magazine
Readers' Choice Awards" By SOA World Magazine News Desk Legacy systems typically
contain the most critical
information in an
enterprise, and many
organizations have more
than one type of legacy
platform. LegaSuite
Integration is a
middleware tool to
simplify and accelerate
integration of all types
legacy data, business
logic and screens wit |
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Who Should Attend?
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| CEOs and CTOs, senior architects, project managers, Web programmers, Web designers, technology evangelists, user interface architects, consultants, and anyone looking to stay in front of the latest Web technology! |
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SOAWorld Magazine is the leader in delivering technical and strategic insights on the worlwide adoption of web services as the key distributed computing paradigm, and as those services are deployed through specific service-oriented architectures (SOAs).
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Virtualization Magazine is the breakthrough publication covering the architectural concepts and implementation of IT asset virtualization as realized through the adoption of distributed computing paradigms, including the deployment of service-oriented architectures (SOAs). |
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SOAWorld 2007 West Speakers Include...
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